| Thepurposeofthestudywastoinvestigatetheeffectofimageandexperienceofhikingtrailvisitoruponbehaviorintention.Fourhundredandtwentyvisitorswereselectedassubjects,retrieve319shares.Italsodevelopedquestionnaires,includingimage、experienceandbehavioralintentionsforvisitorofhikingtrail.Thecollecteddatawereanalyzedbyfrequency,factoranalysis,reliabilitytestandstructuralequationmodel.Thisfoundthat:(1)Thereisapositiverelationshipimageandexperience.(2)Thereisapositiverelationshipexperienceandbehaviorintention. |